How To Successfully “Neg” Facebook | TechCrunch

“Facebook may have an irreversibly bad brand,” wrote 22-year old Branch founder Josh Miller in December 2012 in a post about his 15-year old sister’s predilections for social apps. Almost a year later, his chat startup was acquired by Facebook. Awkward. The “criticize Facebook” > “get bought by Facebook” dynamic in the Branch/Potluck acquisition was so ironic, it was the first thing to come to mind for many upon hearing the news of the merger. Will Oremus over at Slate wrote a whole post peppered with critical quotes from Miller, ending with a quote from SLC Punk: “I didn’t sell out, I bought in.”