Messaging Service WhatsApp To Extend Subscription Model To iOS This Year, But Don’t Hold Your Breath For A Desktop App | TechCrunch

WhatsApp, the popular mobile messaging app that eschews advertising in favor of a paid model, is getting ready to bring its iOS app in line with the apps it makes for other platforms by turning it into an annual subscription service. Jan Koum, WhatsApp’s CEO, says that the company is planning this year to shift its iOS app to one where new users would pay annually to keep using, taking it away from a one-off download fee and bringing it in line with how it is distributed on the Android, BlackBerry, Nokia and Windows Phone platforms.