Making the virtual a reality at CES 2013

Microsoft’s decision to drop out of CES prompted a lot of questions with regards to the future relevance of CES, not the least of which was how much the industry really needed an in-person tech trade show in an age where business is primarily done online. Of course, there’s still a fair amount of value in offering members of the media and buyers the opportunity to actually interact with the technology in person. And while software companies have long been a staple of the show, their presence is most often an acknowledgement of hardware partners. It’s fitting, then, that many of the show’s offbeat highlights came in the form of companies looking to offer hardware solutions to our increasingly virtual world. Parrot’s always-amusing CEO, Henri Seydoux said it best while showing off the latest additions to the company’s AR.Drone on our stage. “Today, the kids have video games,” he told us. “They’ve replaced toys, because it’s a much more interesting experience. With the drone, we’ve tried to make toys as fun as video games.” And it’s easy to see how such a product can be taken as a real-world answer to smartphone gaming, with video from the built-in camera being overlaid with AR content.