Amazon’s Jeff Bezos Doesn’t Want An Empire, He Wants The World | TechCrunch

Editor’s note: John Geraci is head of marketing for innovation agency faberNovel, where he and his colleagues help organizations think and act like startups. Two years ago, faberNovel published a study called “Amazon.com: The Hidden Empire.” Detailing the strategies by which the company had gone from a scrappy startup to a world-dominating e-commerce site in the course of 17 years, the study generated a lot of discussion.