Viki, The Hulu For Foreign Language Content, Revamps Site, Upgrades Subtitling Tech To Scale Up Users | TechCrunch

Viki, the video streaming site that has carved out a niche for itself as a destination for premium, subtitled, foreign language streamed video content -- some 1.5 billion streams today, all translated by crowdsourcing -- has renovated itself in a bid to scale up to improve its advertising-led business model. Today, it is unveiling a new site, including an improved video player and easier subtitling technology to “improve engagement and overall consumption,” in the words of its VP of engineering, Rohit Dewan, who notes that while the site is aiming for 100 million users, actual monthly uniques are closer to 22 million, with over 7 million on mobile.