Music upload and streaming service Mixcloud is releasing a thoroughly restyled version of its iOS app today, seeking to grab some more share of the still-immature market to become the “YouTube of audio.” Competitor SoundCloud has commanded a lot of attention in the space, but Mixcloud — which hasn’t taken any outside funding — has some advantages that make it appealing to certain demographics where SoundCloud simply doesn’t work.

Specifically, Mixcloud was built to appeal to DJs who are looking to upload and share mixes. By all appearances, it’s a great time to be targeting dance music fans: artists like Deadmau5 and David Guetta have “crossed over,” Daft Punk’s new single “Get Lucky” is hovering near the top of Billboard’s Hot 100 chart, and the country’s biggest music festivals are booking electronic artists alongside mainstream ones. Unlike SoundCloud, which simply takes down copyrighted material that it finds or has reported, Mixcloud has licensing agreements in place. DJs tag their mixes with the tracks they contain at the time of upload, and royalties are paid in turn. It’s a win-win: listeners can follow along with track lists, and presumably, Mixcloud gets a cut when they click the “buy” button to purchase a track they like. The service also offers unlimited storage and doesn’t charge subscription fees.

For listeners, it amounts to a great Pandora alternative, particularly for dance music enthusiasts — but historically, Mixcloud’s story on mobile has been awful (it didn’t even have an Android app until last year).