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Colors, we've seen before, quickly convey emotions and affect people's moods. Whether you're choosing paint for a room or are designing a presentation, this Psychology of Color chart, which matches specific Pantone colors, can come in handy.

Created by the Carey Jolliffe Graphic Arts agency, the chart covers a wide spectrum of colors (not just "green" for example, but ten shades of green/green-blue). It identifies the positive connotations for each color and, where applicable, negative ones too. Here's the full chart (click to expand or right-click to save):

By the way, Pantone has a paint finder tool for matching Pantone colors.

For more on color theory and graphic design principles, check out Carey Jolliffe's blog.

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Mood, Emotions and Color | Carey Jolliffe Graphic Arts via Centsational Girl

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