For starters, you should realize that your odds aren’t exactly superb. Belief change, as psychologist and fellow Fast Company contributor Art Markman put it, is frequently “a war of attrition. There’s usually no one argument that can suddenly get someone to see the light.” Still, some fascinating research suggests that reframing your ideas can boost your opponent’s receptiveness to them. Here’s how it works.

Related: The Emotionally Intelligent Person’s Guide To Being Persuasive

But First, “Frames”

Before you can reframe an argument, you need to understand what “frames” are in the first places. They’re simply the term psychologists give to the theoretical filters or categories our minds use to help us store, manage, and interpret the meaning of information.

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Our brains deploy frames out of necessity. Though the brain is an incredibly powerful organ, it’s limited in its ability to process information. As a result, it instinctively creates these categories for understanding its experience of the world. The type of frame a person may be using determines how they’ll perceive and respond to what you say and do. For instance, imagine you’re in the market for a new car. Here are three different frames (though there can be many more) that might describe the exact same car:

• Frame #1: The car is blue.
• Frame #2: The car is for sale and priced at $30,000.
• Frame #3: The car is two years old.

The first frame is aesthetic (the car’s color), the next is economic (the car’s price and market value), and the third is historical (the car’s age). While all this information can be held in mind simultaneously, it’s possible to rearrange the frames that organize it by order of preference; your preferred frame will alter your perception of the car’s value and influence whether or not you’ll purchase it.

Related: Trying To Change Someone’s Mind Is Hopeless–Do This Instead