Mobile App Insights • February 2026
Health & Fitness Apps See Surging Revenue Fueled by AI
Nearly 4 billion Health and Fitness apps were downloaded in 2025. If upward trends continue, that number could surge even higher by the end of this year. How did they do it? As with many things these days, the answer lies with AI. Keep reading to learn about the App Store Optimization strategy that's taking the wellness world by storm.
Gaming Insights • February 2026
State of Gaming 2026: Mobile, PC, & Console Trends
State of Gaming 2026 take a cross-platform view of the industry before diving into mobile game performance, marketing, and Live Ops trends. We’ll then explore the ins and outs of PC/Console dynamics, closing with a deep-dive case study on the Shooters genre.
Gaming Insights • February 2026
Sensor Tower APAC Awards 2025
With the Sensor Tower APAC Awards 2025, we continue our mission to spotlight the trends defining our digital future. This year, we honor the products that have demonstrated exceptional creativity and impact—not only on mobile but also through our newly added categories for PC and console excellence.
Digital Advertising Insights • February 2026
Q4 Digital Market Index: App, Ads & Web Data
Our quarterly post-mortem on the digital economy is here — and there's a lot to say about Q4 2025. From AI's industry-spanning takeover to Europe's status as a growth leader, we're diving into the mobile, app, ad and web data that you need to understand a rapidly-evolving landscape.
Retail Media Insights • February 2026
How Gen AI Prompted a Retail Media Surge
As Generative AI entered the mainstream in 2025, brands across the category turned to Retail Media to fuel discovery and adoption. We explored how top players like Microsoft, Google, and Adobe used Retail Media to shape perceptions and differentiate.
Digital Advertising Insights • February 2026
State of Digital Advertising in India 2026
From festive shopping peaks to the daily habits of a rapidly growing smartphone user base, digital advertising has become central to India’s consumer journey. Sensor Tower’s State of Digital Advertising India 2026 report explores the key sectors driving this growth and how brands are strengthening their digital presence.
Digital Advertising Insights • February 2026
Designed to be Deleted? Hinge's Performance by the Numbers
Dive into the digital strategy that fuels growth for popular dating app Hinge, as we explore the channel mix, regional focus, audience demographics, and mobile performance that paved its path to success.
Gaming Insights • February 2026
State of African Games 2026
Unlock how Africa-developed games are becoming a global, measurable presence across the ecosystem, particularly on Steam, in terms of regional sales share, release trends, genre segmentation, pricing, engines, and more.
Digital Advertising Insights • February 2026
January by the Numbers: How App Behavior and Ad Spend Shifted in Early 2026
Here's what changed in ad spend and mobile app performance in January 2026, and what those shifts suggest about advertiser priorities heading into the year.